Make better
AI decisions.
I'm Asher Lewis.
I help leaders fix the gap between
tech investment and team adoption.
Here's the problem
Your AI investments aren't delivering as promised.
- Those game-changing demos are now collecting dust.
- Departments buying different AI tools with zero coordination.
- Another month, another invoice, still no home-run wins to report.
- Even the people you trust are resisting. And they might be right.
Picture this instead
Imagine making AI decisions with confidence.
- Knowing what your teams will embrace before writing the check.
- Pilots scaling naturally because you planned for reality.
- Reporting consistent wins to the board instead of explanations.
- Real buy-in from teams with momentum you didn't have to force.
What's really happening
Stop looking outside for answers. Look inside.
Consultants preach compliance. Vendors blame platforms. Experts push change management.
They're wrong.
Your organization already knows what will work. Every resistant manager. Every failed pilot. Every shadow IT purchase. These are signals worth reading.
Most companies never figure this out. Only 1 in 6 AI initiatives scale company-wide, 68% of all AI spending happens outside assigned budgets, and 90% of business leaders still struggle to measure ROI. [AaS] [CIO] [CIO]
Here's what the research misses:
Your organization isn't a broken machine that needs repair. It's a living system with intelligence.
When your best people resist AI, they're protecting something valuable - the experience that spots the anomaly, the processes that prevent the expensive mistake, the relationships that get things done.
Resistance isn't dysfunction. It's intelligence.
It's your organization's immune system showing you what matters.
Are you ready to listen?
I'm Asher Lewis
Founder of Group Labs
I've spent 15+ years creating technology adopted by millions of users, from classrooms to clinics to c-suites.
That experience taught me something most consultants miss: resistance patterns reveal organizational truth. Your smartest people resist for smart reasons.
I've seen 200-person companies outperform 20,000-person enterprises on identical initiatives. I've watched Fortune 500 divisions fail where startups succeed. I've seen small teams achieve what massive transformation budgets couldn't.
The difference isn't size, budget, or sophistication. It's proximity to the resistance signals.
Organizations that succeed listen to what their resistance is protecting. They make decisions that strengthen what creates value. They need wins that stick, not theater that impresses.
That's what I help you achieve.
Three ways I can help
Every few days, I send sharp insights about what's happening with AI at growing companies. Reality checks you can read in under a minute.
Get Strategic Insights →Discover what your organization is actually protecting and why it matters for AI decisions. Get specific insights about your resistance patterns and natural adoption paths.
Take the Assessment →Stop making AI decisions in the dark. This manifesto reveals what resistance is really protecting and how to turn organizational intelligence into your competitive advantage.
Buy the Book →Ready for direct strategic help? See how we work together →
About Group Labs
Group Labs addresses the AI adoption crisis by applying proven patterns from 15+ years of technology adoption work - from managing enterprise rollouts for 10,000+ person initiatives to co-founding a software studio where user adoption determined our survival.
That experience revealed the truth: technology is rarely the hard part. Getting people to use it is.
The AI reality gap isn't about the technology. It's about the bridge between what technology can do and how your organization operates.
You need someone who knows how to build that bridge.
Welcome to Group Labs.
Questions? Let's talk.
Or email me directly at asher@grouplabs.com